If you’re building a Shopify store and wondering how to enhance the shopping experience while increasing sales, you’re not alone. Whether you’re an author setting up a bookstore or a business owner managing a product catalog, the right tools can make all the difference. One app I consistently recommend and use is Selleasy. It’s a cost-effective, versatile Shopify app for upselling and cross-selling, saving you the trouble of juggling multiple plugins that can clutter your store and rack up monthly costs. Let me take you through how I use it and why I think it’s worth your attention.
Why Choose Selleasy for Your Shopify Store?
When exploring Shopify apps, there’s certainly no shortage of options. You might be tempted to stack apps like “Frequently Bought Together” and “Reconvert” — great apps, sure, but together they can cost upwards of $30/month. With Selleasy, you get all that functionality (and more) in one place, which simplifies your workflow and reduces your app expenses.
The standout feature of Selleasy is its ability to create multiple types of widgets and offers that strategically appear throughout your customer’s shopping experience, from the product page to checkout. It’s like having a sales assistant in your store, subtly mentioning, “Hey, you might also like this.”
Key Features of Selleasy
1. Product Page Widgets
On your Shopify product pages, Selleasy lets you set up widgets to showcase frequently bought together items and product add-ons. Think of this as the digital equivalent of Amazon’s “Customers Who Bought This Item Also Bought” section. You don’t have to manually choose add-ons or bundles — the app takes care of that for you.
In my case, I use the “Frequently Bought Together” widget on product pages without the product add-ons because I prefer to keep things streamlined. This widget nudges customers to buy complementary products, like pairing one book in a series with others.
2. Cart Page Add-Ons and Upsell Funnels
Let’s talk about the cart page next. Ever gone to check out online and received a gentle reminder to grab something you forgot? That’s the magic of cart page add-ons and upsell funnels.
For example, if a customer has Books One, Two, and Three in their cart, this widget could suggest Book Four — completing the series in a simple, effective pop-up or list beneath their cart items. You can even offer a discount, encouraging them to take advantage of a bundle deal.
Selleasy also allows you to customize the upsell funnel with pop-ups, letting you choose between subtle or more attention-grabbing displays. What’s great here is flexibility — the app enables pop-ups by default but doesn’t limit you to only that option. You can tailor it to fit your store’s vibe.
3. Post-Purchase Upsells
The customer journey doesn’t end at checkout. Selleasy’s post-purchase upsell feature gives you one last opportunity to offer value. After the payment is captured but before the thank you page, the app can gently suggest complementary items. This is perfect for promoting things like the rest of a book series, a related product bundle, or even exclusive customer discounts.
4. Thank You Page Offers
Even after the sale is complete, the thank you page is prime real estate for further offers. You can set up widgets to suggest items that enhance the customer’s purchase or provide added value. Think of it this way: the thank you page is like the cashier waving one last deal before you walk out the door.
Customizing Selleasy to Match Your Store
One of Selleasy’s best features is how easy it is to customize widgets. The app lets you decide exactly where widgets appear on both desktop and mobile versions of your store. Do you want frequently bought together items near the top of your product pages or below the main product description? A few clicks, and you’re done.
For styling, I usually rely on Selleasy’s “Auto Detect” feature. It matches the widgets’ appearance — such as fonts, colors, and margins — to your store’s theme automatically. This means fewer headaches when making theme updates.
However, if you prefer a more hands-on approach, you can tweak every detail, including background colors, padding, and custom fonts. As my branding evolves, I adjust widget colors to fit my store’s new aesthetic. And it’s seamless! Changes are previewed in real-time, so you know exactly what the customer will see.
Tips for Getting the Most Out of Selleasy
- Pin Your Apps: In Shopify, you can pin specific apps for easy access. This is a small time-saver, but if you’re navigating multiple tools, it makes a difference.
- Tagging Orders for Funnels: If you’re using automation or workflows within Shopify, tagging orders is a must. This lets you track who clicked on what offers and ensures your funnels run smoothly.
- Experiment with Discounts: Highlight bundle savings or limited-time offers to encourage action. For example, “Buy all four books and save 10%!”
Where to Get Help
Not sure how to enable certain widgets or configure advanced settings? Selleasy includes a robust help section and knowledge base. There’s even a chat feature where you can reach out to their support team for guidance. Don’t hesitate to ask questions — they’re there to make sure you succeed.
Conclusion
Selleasy is an invaluable tool for Shopify store owners looking to boost sales without overcomplicating their setup. From frequently bought together widgets to post-purchase upsells, it covers a wide range of functionalities normally spread across multiple apps. Plus, it’s easy to integrate and customize, even if you’re not particularly tech-savvy.
If you’ve been piecing together various apps or still haven’t explored upselling, consider giving Selleasy a try. It’s a practical and affordable way to take your store’s customer experience (and revenue) to the next level. Have questions or tips of your own? Drop them in the comments or head over to our Shopify series for more cheat sheets and video guides.